In August I decided to take a leap of faith in order to move on from market stall which where a lot of effort and expensive. I found that with a clothing range on a market stall I had to have more than one of each size, colour and design available in order to provide a full range. but I always have loads of stock left over all the time. And you have to get up really early!
I decided to do a trade fair called margin. It was expensive but thankfully it paid off.... I was so sure it wouldn't.
1. I looked around and the other brands clothing ranges where SO processional and mine looked like an idiot.
2. NOBODY hand prints in their bedroom. I felt like such an idiot
3. Everybody had neck labels. I did not
4. my logo loooked like it said ZEPTO, when it actually said Lighning E(mily) T(he) P(emily) Raindrop
I was waiting around in a small room full of the nicest newest designers ever. Such a wonderful support network....and the show suddenly started.
I made so many contact and I now have a load of shops up and down the country selling my stuff. I am the proudest person in the whole world!
I learned something about my brand. I think people are attracted to it because I DO hand print everything myself and therefore each piece could be considered a piece of art work....maybe. Im proud that I do it myself.
I also learned that I needed to get professional pretty quick. I needed a website. neck labels, press release, proper photos, order forms, invoice forms.
I NEED TO CHANGE MY STUPID LOGO
4 months on and Im almost there.
Forty Five Clothing. Plymouth. U.KWEBSITE
Her Dandy Wolf, Aberystwyth. UK
Boy Parker, Brighton, UK
Boxbird gallery, Brighton UK
Rokii Shop, Portsmouth, UK
ARK Clothing, Leeds, Manchester, Nottingham, Derby, Sheffield. UK