emilythepemily: 08/01/2010

29 Aug 2010

Margin and the beginnings of emilythepemily

In August I decided to take a leap of faith in order to move on from market stall which where a lot of effort and expensive. I found that with a clothing range on a market stall I had to have more than one of each size, colour and design available in order to provide a full range. but I always have loads of stock left over all the time. And you have to get up really early!

I decided to do a trade fair called margin. It was expensive but thankfully it paid off.... I was so sure it wouldn't.

1. I looked around and the other brands clothing ranges where SO processional and mine looked like an idiot.

2. NOBODY hand prints in their bedroom. I felt like such an idiot

3. Everybody had neck labels. I did not

4. my logo loooked like it said ZEPTO, when it actually said Lighning E(mily) T(he) P(emily) Raindrop

I was waiting around in a small room full of the nicest newest designers ever. Such a wonderful support network....and the show suddenly started.

I made so many contact and I now have a load of shops up and down the country selling my stuff. I am the proudest person in the whole world!

I learned something about my brand. I think people are attracted to it because I DO hand print everything myself and therefore each piece could be considered a piece of art work....maybe. Im proud that I do it myself.

I also learned that I needed to get professional pretty quick. I needed a website. neck labels, press release, proper photos, order forms, invoice forms.

I NEED TO CHANGE MY STUPID LOGO

4 months on and Im almost there.